Analytics

Learn how to calculate conversion rate per page in Google Analytics with R by comparing unique pageviews for all users and converting customers.

Fix duplicated page paths in Google Analytics by using a simple Google Tag Manager variable to add trailing slashes and lowercase page paths.

Replace values in query parameters with "[removed]" in order to prevent PII to get stored in GA. This means you have to know what parameters to exclude.

Import HotJar data in Google Analytics in order to make more advanced analyses. Use the data in reports, segments and dashboards to gain deep insights!